Shopify Store Case Study: A Growth Rebuild
Fashion & Retail · 2025 Sample
Service
Email Marketing Services
Email remains the highest-return channel for most businesses, largely because the audience already knows who you are.
- From ¥115,000/mo
- UK, USA & Gulf
- Reply in 1 hour
Why email still outperforms
You own the list. No algorithm decides who sees it, and no auction sets the price. For most businesses email produces the highest return of any channel, and the gap widens as paid acquisition gets more expensive.
The catch is that most lists are badly under-used — a monthly newsletter to everyone, no segmentation, and no automation doing work in the background.
Automation does the heavy lifting
Welcome sequences, abandoned cart recovery, post-purchase follow-up, re-engagement and win-back campaigns run continuously once built. They are written once and generate revenue indefinitely, which is why we usually build these before touching the newsletter.
Segmentation beats volume
Sending relevant messages to smaller segments consistently outperforms sending everything to everyone. Behaviour, purchase history, engagement level and lifecycle stage all give you ways to be relevant rather than merely present.
Deliverability is a technical job
If your emails land in spam, nothing else matters. SPF, DKIM and DMARC configured correctly, list hygiene maintained, sending reputation monitored, and engagement-based sending so inactive subscribers stop dragging your domain down.
What you get
- Email audit and list health review
- Deliverability and authentication setup
- Platform selection and migration
- Segmentation strategy
- Welcome and onboarding sequence
- Abandoned cart recovery flow
- Post-purchase and review request flows
- Re-engagement and win-back campaigns
- Newsletter template design
- Campaign calendar and copywriting
- A/B testing programme
- Monthly performance reporting
Why it matters
What Email Marketing Services actually changes for your business
Revenue from an existing audience
People who already know you convert at a far higher rate than cold traffic.
Automation that keeps earning
Flows built once continue producing revenue without ongoing send effort.
Relevance through segmentation
Behaviour and lifecycle-based targeting instead of one message to the whole list.
Inbox placement
Authentication, list hygiene and reputation monitoring so your emails actually arrive.
Compliant by design
GDPR and PECR-aware consent, preference management and clear unsubscribe handling.
Clear attribution
Revenue tracked per campaign and per flow, so you can see exactly what email contributes.
How it works
From first call to measurable result
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01
Audit
List health, engagement rates, current flows and deliverability assessed to establish what is actually happening.
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02
Technical setup
SPF, DKIM and DMARC configured or corrected, and sending reputation checked before volume increases.
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03
Segmentation
Audience divided by behaviour, purchase history and lifecycle stage so messages can be relevant.
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04
Automation
Core flows built and tested in priority order, starting with whichever will produce revenue fastest.
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05
Campaigns
A regular calendar of broadcast campaigns written and scheduled around your business cycle.
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06
Optimise
Subject line, timing and content testing, with monthly reporting on revenue per flow.
Proof
This service, in the wild
Recent projects where this work made a measurable difference.
Digital Marketing Case Study: One Campaign Engine
Technology · 2025 Sample
Questions
Email Marketing Services — your questions answered
Costs, timelines and what happens after we hand over.
Still not sure?
Ask us anything on a free 30-minute call. No pitch, no obligation.
Klaviyo for ecommerce because of its revenue attribution, Mailchimp or MailerLite for simpler needs, HubSpot where it must integrate with an existing CRM. We choose on your requirements rather than partner incentives.
Carefully. Emailing a stale list damages deliverability fast. We run a staged re-engagement campaign to the most recently active segment first, then remove those who never respond. A smaller engaged list is worth more than a large dead one.
Depends on your audience and what you have to say. Weekly works for ecommerce, monthly for most B2B services. Consistency matters more than frequency, and relevance matters more than both.
Consent must be freely given and recorded, unsubscribe must be easy and honoured promptly, and you need a lawful basis for holding the data. We set up compliant consent capture and preference management as part of the work.
Yes — copywriting is included in the retainer. Some clients write their own from templates and structures we provide, which works well when there is a strong internal voice.
We deliver Email Marketing Services across these markets
Remote-first, with timezone-matched calls and local market research built into every engagement.