Service
Generative Engine Optimisation
When someone asks an assistant to recommend a supplier, it names a handful of businesses. Generative engine optimisation is the work of becoming one of them.
- From £950/mo
- UK, USA & Gulf
- Reply in 1 hour
A different kind of shortlist
Ask an assistant to recommend a supplier in your sector and it will name a few businesses. That shortlist is not a ranking you can climb in the usual way. The system assembles it from what it has read across the web, weighting how consistently and credibly a business appears.
Generative engine optimisation is the work of becoming a business these systems are comfortable naming.
Corroboration is the mechanism
These systems favour claims they can see confirmed in more than one place. A fact that appears only on your own website is weaker than the same fact appearing on your site, in a directory, in a trade listing and in coverage elsewhere.
So the work runs partly on your site and substantially off it: making sure your name, location, services and contact details are consistent everywhere they appear, and that the inconsistencies which accumulate over years are cleaned up. Mismatched details are a common and quietly expensive problem.
Be specific enough to quote
Generic marketing copy gives a system nothing to work with. No engine can quote “we deliver world-class solutions”. “We build WhatsApp bots on the official Business Platform for clinics in the UK and the Gulf” can be, because it contains checkable specifics.
We rewrite the pages that describe what you do so they state concrete facts: services, sectors, locations, methods and constraints. Specificity is what makes a source quotable.
Honest about the uncertainty
This field is young and the systems change without notice. Anyone promising a guaranteed position inside an assistant’s answer is selling something they cannot deliver. What we can do is build the durable foundations these systems consistently favour, monitor what they currently say about you, and adjust as things shift.
It works best on top of solid SEO and alongside answer engine optimisation, since the underlying signals overlap heavily.
What you get
- Audit of what assistants currently say about your business
- Consistency check across every public listing we can find
- Correction of mismatched names, addresses and details
- Entity and organisation structured data
- Rewriting of service pages for checkable specificity
- Authoritative source and citation building
- Internal linking that reinforces topical relationships
- Baseline record of current assistant responses
- Periodic monitoring across major assistants
- Reporting on mentions and accuracy
- Editorial guidelines for future content
- Review and adjustment window
Why it matters
What Generative Engine Optimisation actually changes for your business
Built on corroboration
Consistent facts across your site, directories and listings, because these systems trust what they can confirm in more than one place.
Specific enough to quote
Copy rewritten to state checkable facts about services, sectors and methods, rather than unquotable marketing language.
Inconsistencies cleaned up
We find and fix the mismatched addresses, old phone numbers and outdated descriptions that accumulate over years.
Monitoring of what is actually said
We check what assistants currently tell people about you, including when they are wrong.
Honest about the limits
No guaranteed placements, because nobody can deliver them. Durable foundations and measurement instead.
Shared foundations with SEO
The same work strengthens conventional search visibility.
How it works
From first call to measurable result
- 01
Baseline
We record what the major assistants currently say when asked about your business and your sector, so there is something real to measure against.
- 02
Consistency audit
We find every public listing we can and document where the details disagree with each other.
- 03
Correction and structure
We fix the inconsistencies and implement entity markup so the relationships between your business, services and locations are explicit.
- 04
Specificity rewrite
We rewrite service pages to state concrete, checkable facts rather than general claims.
- 05
Monitor and adjust
We re-run the baseline questions periodically and report on what changed, including any inaccuracies.
Questions
Generative Engine Optimisation — your questions answered
Costs, timelines and what happens after we hand over.
Still not sure?
Ask us anything on a free 30-minute call. No pitch, no obligation.
No, and nobody honestly can. These systems change without notice and their selection is not a ranking anyone can buy into. We build the foundations they consistently favour and measure what actually happens.
Answer engine optimisation makes your pages extractable. Generative engine optimisation works on whether assistants trust and name your business at all. They overlap, and most clients run them together.
Because these systems weight claims they can corroborate. A fact stated only on your own site carries less weight than the same fact confirmed in several independent places.
Slower than conventional SEO, because it waits on engines re-crawling sources and vendors refreshing models. This is foundation work, not a quick campaign.
We trace which source it is drawing from and correct that source. This is a large part of why the monitoring exists.
The underlying work, consistent details, clear structure and specific copy, improves conventional search too. That is true regardless of how assistant usage develops.
We deliver Generative Engine Optimisation across these markets
Remote-first, with timezone-matched calls and local market research built into every engagement.