Web Design and Development
A website is a sales asset, not a brochure. We design and build sites that load in under two seconds, read clearly on a phone…
Explore serviceHotels and serviced apartments
Hotel website design that wins more direct bookings
We provide hotel website design, booking engine integration and SEO for independent hotels, boutique groups and serviced apartments in the UK, the US, Saudi Arabia and the Gulf. The aim is simple: more guests book direct, with a fast mobile experience that shows rooms, rates and the location honestly.
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Guests often discover a hotel on an online travel agency, then search for its own website before they book. If that website is slow, vague on rates or hard to use on a phone, they return to the agency and you pay the commission. Good hotel website design gives them a reason to book direct and makes it easy.
We work with independent hotels, boutique and heritage properties, resort hotels, serviced apartment operators and small hotel groups. The work covers the website, the booking engine connection, search visibility and the guest messaging around it.
What does a hotel website need to do?
A hotel website needs to show the rooms and the place convincingly, display live rates and availability, and complete a booking in a few taps. Every other page supports that booking path.
That means room pages with real photography, sizes, bed types and views. It means a booking engine that matches your property management system and shows the best available rate. It also means clear pages for dining, meetings, weddings and the local area, because those pages bring searches the agencies do not answer well.
Where hotels lose direct bookings
Lost direct bookings rarely look like losses. They show up as agency reservations you could have taken yourself.
- A booking engine that feels like a different website. Guests leave when the design, currency or language changes halfway through booking.
- Rates that do not match the agencies. If the website looks more expensive, guests assume the agency is the better deal.
- Slow, image-heavy pages. Large galleries and sliders load badly on hotel Wi-Fi and mobile data.
- Thin content about the area. Guests search for things to do, events and transport, and find a blog or guide instead of you.
- Enquiries left unanswered. Wedding, group and corporate enquiries sit in an inbox while the guest books elsewhere.
How we help hotels grow direct revenue
We start with website design and development that treats the booking engine as part of the site, not a bolt-on. We style your engine where it allows, and deep-link rooms and offers straight into it. Content-led properties often run on WordPress, so your team can publish offers and events quickly.
For visibility, search engine optimisation targets room, occasion and area searches. Local SEO maintains your Google Business Profile, including hotel prices and amenities. Google Ads and hotel metasearch campaigns can then protect your brand name from agencies bidding on it.
For guest questions, an assistant on the website or on WhatsApp answers check-in times, parking, transfers and room differences, and hands group and event enquiries to your sales team.
Features that matter on a hotel website
- A booking engine integration with SiteMinder, Cloudbeds, Mews, Synxis or your existing provider.
- Room and suite pages with photography, floor plans, bed types and accessibility details.
- A best-rate message and member rates for guests who book direct.
- Offers and packages that deep-link into the booking engine with the right dates.
- Dining, spa, meetings and wedding pages with their own enquiry forms.
- Arabic and English versions with proper right-to-left layout.
- Multi-currency display and local payment methods, including Mada in Saudi Arabia.
- Local area guides for attractions, events and transport links.
- Structured data for hotels, rooms, offers and FAQs.
Hotels in Saudi Arabia, the Gulf, the UK and the US
In Saudi Arabia, tourism growth, Umrah travel and major events have widened the guest mix. Guests expect Arabic and English, WhatsApp contact, and payment by Mada or Apple Pay. Hotel classification and licensing by the Ministry of Tourism is a trust signal worth displaying. In the UAE, Dubai hotels list their DET classification, and many guests book from Europe, India and the wider Gulf. We work with properties across Riyadh, Jeddah, Makkah and Dubai.
In the UK, guests compare rates across agencies closely, and star gradings from the AA or VisitEngland help. Prices must be shown honestly, including any fees. In the US, resort and destination fees are under close scrutiny, and accessible-room information is expected. Time zones matter everywhere, so the booking engine should confirm reservations instantly.
Illustrative scenario: a boutique hotel with two properties
This is a composite example, not a client story. A small group runs a boutique hotel in London and a new property in Jeddah. Most bookings come through agencies, and the website sends guests to a booking engine that looks nothing like it.
The rebuild styles the booking engine to match the site, adds a page for every room type and a local guide for each city. The Jeddah property launches in Arabic and English with Mada payment and a WhatsApp assistant. Offers link straight to the right dates. The general manager then compares direct and agency bookings each month to decide where marketing spend goes.
How much does a hotel website cost?
A hotel website typically costs between £4,000 and £45,000, depending on scope. The number of properties and room types, the booking engine integration, bilingual content and photography move the price most. A single boutique hotel with an existing booking engine sits at the lower end. A group with several properties, member rates and multi-language content sits at the upper end. See the ranges below and our pricing page. We give a fixed quote after scoping.
Next step
Tell us how guests book today and which agencies you rely on. We will come back with a scope, a timeline and a fixed price. Book a free consultation, or see how we approach travel and tourism, which shares much of the same guest journey.
How we help
What we build for hotel website design
Direct booking journey
A fast site with the booking engine styled to match, and rooms and offers deep-linked to the right dates.
Room and venue pages
A page per room type, restaurant, spa and event space, with photography and clear details.
Booking engine integration
Connection to SiteMinder, Cloudbeds, Mews, Synxis or your current provider, with analytics that track revenue.
Bilingual hotel builds
Arabic and English sites with right-to-left layout, multi-currency display and local payment methods.
Brand and local search
Google Business Profile, hotel metasearch and brand campaigns that protect your name.
Guest assistant
A website and WhatsApp assistant for check-in, parking and transfers, with group enquiries routed to sales.
Process
How a hotel website design project runs
Fixed scope before build, a named engineer throughout, and nothing goes live until you have signed it off.
- 01 Week 1
Discovery
We review your channel mix, booking engine and guest types, and agree what a direct booking is worth.
- 02 Weeks 2–3
Structure and content
We plan room, venue and area pages, plan photography, and draft the copy.
- 03 Weeks 3–7
Design and build
We design and build the site, style the booking engine and set up revenue tracking.
- 04 Week 8
Launch and handover
We test bookings on real devices, train your team and launch.
- 05 Ongoing
Grow
We track direct bookings and revenue by source and keep improving search and offers each month.
Pricing
What hotel website design projects typically cost
Typical ranges from comparable scopes, not a quote. You get a fixed price in writing after a free scoping call.
| Scope | UK (GBP) | US (USD) | Saudi and Gulf (SAR) | What it covers |
|---|---|---|---|---|
| Boutique hotel website | £4,000–£9,000 | $5,000–$11,000 | SAR 19,000–42,000 | Room and venue pages, booking engine styling and deep links, local SEO setup. |
| Full-service hotel website | £9,000–£20,000 | $11,000–$25,000 | SAR 42,000–94,000 | Dining, spa and events sections, offers, bilingual content, guest assistant. |
| Hotel group or multi-property build | £20,000–£45,000 | $25,000–$56,000 | SAR 94,000–210,000 | Several properties, member rates, multi-language content, central offers management. |
| Ongoing SEO and direct booking marketing | £900–£3,000 per month | $1,100–$3,800 per month | SAR 4,200–14,000 per month | SEO, metasearch and brand campaigns, reporting on direct revenue. |
Compliance
Regulation we design around
General guidance, not legal advice. Your own compliance lead or adviser confirms what applies to your organisation.
UK: UK GDPR, PECR and CMA pricing rules
Guest data, marketing consent and cookies follow UK GDPR and PECR. CMA guidance and consumer law expect prices to include unavoidable fees. Confirm the details with your adviser.
US: FTC fee rules, CCPA and ADA
FTC rules on junk fees affect how resort and service fees are shown. State privacy laws cover guest data, and the ADA sets expectations for accessible-room information. Check scope with your compliance lead.
Saudi Arabia: PDPL and Ministry of Tourism
The Personal Data Protection Law, overseen by SDAIA, governs guest data. Ministry of Tourism licensing and classification generally apply to hotel operators and their public information. Your legal team confirms the requirements.
UAE and Gulf: UAE PDPL and DET
Federal data law covers guest data, and Dubai's Department of Economy and Tourism sets classification and fee display rules. Requirements differ by emirate and country, so we check them with you at scoping.
Payments: PCI DSS
Card payments are handled by your booking engine or payment provider, so card data never touches the website. We check how your provider meets PCI DSS during scoping.
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Explore serviceQuestions
Hotel Website Design: your questions
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
Still not sure?
Ask us anything on a free 30-minute call. No pitch, no obligation.
A hotel website typically costs from £4,000 for a boutique property to £45,000 for a multi-property group. The number of room types, booking engine integration, bilingual content and photography move the price most. We give a fixed quote after scoping.
Make booking direct as easy as the agencies, show rates that match or beat them, and give a reason to book direct such as member rates or perks. Brand search campaigns and metasearch also help guests who search your name reach you first.
We work with common engines such as SiteMinder, Cloudbeds, Mews and Synxis, and others with standard deep-linking. We style the engine where it allows and track bookings back to their source.
Yes. We build Arabic and English sites with proper right-to-left layout, Arabic room descriptions written by people, and local payment methods such as Mada and Apple Pay.
In many markets, yes. UK consumer law, FTC rules in the US and Dubai's fee rules all push towards showing unavoidable fees up front. Confirm the position for your property with your adviser.
Most single-property hotel websites take six to eight weeks from discovery to launch. Photography schedules and multi-property content can extend that.
An assistant can answer questions and send guests to the booking engine with the right dates. We keep the booking itself in your engine, so rates, availability and payment stay accurate.
Usually, yes. Room, occasion and local area content can bring guests who have not yet chosen an agency, and a well-kept Google Business Profile helps with brand searches.