Calculators
SEO Traffic Value Calculator
Estimate the monthly value of organic search traffic from keyword volumes, click-through rates and CPCs.
- Runs in your browser
- Nothing uploaded
The tool
Enter your numbers below. Results update as you type, and nothing leaves your browser.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Valuing an SEO programme in paid-media terms
- Prioritising keywords by commercial value
- Forecasting the payoff of reaching page one
- Comparing SEO and Google Ads budgets
About this tool
What the SEO Traffic Value Calculator does
SEO traffic value is what the same visits would cost if you bought them as search ads. For each keyword, monthly searches multiplied by your expected click-through rate gives visits, and visits multiplied by the keyword’s cost per click gives their paid-media equivalent.
Formula
- Visits = monthly searches × expected click-through rate
- Traffic value = visits × cost per click
- Revenue = visits × conversion rate × value per conversion
Worked example
Using the starting values in the calculator above:
| Input | Value |
|---|---|
| Keywords | 3 entries |
| Conversion rate | 2% |
| Value per conversion | $400 |
| Result | Value |
|---|---|
| Monthly traffic value | $6,838 |
| Monthly organic visits | 485 |
| Annual traffic value | $82,056 |
| Conversions per month | 9.7 |
| Revenue from those conversions | $3,880 |
How to read the result
Click-through rate depends heavily on position and on what else appears on the results page, such as ads, AI answers and map packs. Use your own Search Console data where you have it.
Traffic value is a replacement-cost measure. It shows what you would pay for the same visits, not what they earn; use the conversion fields for that.
Related calculators
- Social Media Follower Growth Calculator: Forecast follower growth from a monthly growth rate and find how long it takes to reach a target.
- TikTok Creator Earnings Estimator: Estimate TikTok income from qualified views at a Creator Rewards RPM plus brand partnerships.
- YouTube Revenue Estimator: Estimate YouTube ad earnings from views, monetised playback share, CPM and the creator revenue share.
- Video Ad Production Cost Calculator: Budget a video ad from crew days, talent, locations, editing, motion graphics, music and contingency.
Browse every calculator in Marketing Calculators, or talk to us about our digital marketing services.
More tools and services
- 1031 Exchange Calculator
- 401(k) Contribution Optimizer
- 529 College Savings Calculator
- A/B Test Significance Calculator
- Accessible Ramp Calculator
- Accounts Payable Aging Calculator
If you would rather someone did this properly for you, we offer Web Design Services and Website Development, SEO Services: Search Engine Optimization, AI Automation Agency.
Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
The amount you would have to spend on search ads to buy the same organic visits, calculated from each keyword's visits and cost per click.
Keyword research tools and Google Ads Keyword Planner provide estimates. Your own ad account data is more accurate if you already bid on the terms.
Top positions earn the most clicks, often well above 10% for position one on clean results pages, falling steeply below the first few results.
Free strategy session
Let’s build something worth finding.
Tell us where you want the business to be in twelve months. We will come back with a costed plan, a realistic timeline, and the numbers we expect to move — no obligation, no jargon.
- 30-minute call, no pitch deck
- Fixed-price proposal in 48 hours
- You own everything we build
Talk to a developer
Not a sales team
- Response time
- Within 1 business hour
- Where we work
- UK, USA & the Gulf
- Contracts
- No lock-in, monthly rolling
- Working since
- 2023