Calculators
YouTube Revenue Estimator
Estimate YouTube ad earnings from views, monetised playback share, CPM and the creator revenue share.
- Runs in your browser
- Nothing uploaded
The tool
Enter your numbers below. Results update as you type, and nothing leaves your browser.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Estimating income before joining the Partner Programme
- Comparing niches by revenue potential
- Valuing a channel
- Setting view targets for an income goal
About this tool
What the YouTube Revenue Estimator does
YouTube shares ad revenue with Partner Programme creators. For long-form videos the creator share is 55% of the ad revenue. This calculator turns views into monetised playbacks, applies the advertiser CPM and the share, and reports earnings and RPM.
Formula
- Gross ad revenue = views × monetised share ÷ 1,000 × playback CPM
- Creator earnings = gross ad revenue × revenue share
- RPM = earnings ÷ views × 1,000
Worked example
Using the starting values in the calculator above:
| Input | Value |
|---|---|
| Monthly views | 500,000 |
| Monetised playbacks | 60% |
| Playback CPM | $8.00 |
| Creator revenue share | 55% |
| Result | Value |
|---|---|
| Monthly earnings | $1,320 |
| RPM (per 1,000 views) | $2.64 |
| Annual earnings | $15,840 |
| Gross ad revenue | $2,400 |
How to read the result
RPM is what you actually earn per 1,000 views after YouTube’s share and unmonetised views, so it is always well below CPM.
Business, finance and technology channels usually earn much higher CPMs than gaming or entertainment, and longer videos can carry more mid-roll ads.
Limits to keep in mind
- Shorts are paid from a shared pool on different terms, so this estimate is for long-form videos.
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Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
Your RPM depends on niche, audience country and ad formats. It is typically a few dollars per 1,000 views, higher for business and finance content.
For long-form videos in the YouTube Partner Programme, creators receive 55% of the net ad revenue.
CPM is what advertisers pay per 1,000 monetised playbacks. RPM is what you earn per 1,000 views after YouTube's share and unmonetised views.
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