Calculators
Podcast Sponsorship Rate Calculator
Price podcast ad reads by CPM for pre-roll, mid-roll and post-roll slots, per episode and per month.
- Runs in your browser
- Nothing uploaded
The tool
Enter your numbers below. Results update as you type, and nothing leaves your browser.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Building a podcast media kit
- Quoting a sponsor package
- Comparing a flat sponsorship offer with CPM pricing
- Forecasting podcast income
About this tool
What the Podcast Sponsorship Rate Calculator does
Podcast ads are usually priced by CPM: a rate per 1,000 downloads in the first 30 days after release. Mid-roll reads earn the most because listeners are already engaged. This calculator prices each slot and totals the episode, the month and the year.
It also works as a podcast advertising CPM calculator or a podcast sponsorship CPM calculator.
Formula
- Slot price = downloads ÷ 1,000 × CPM
- Episode revenue = sum of slot prices × slots sold
- Monthly revenue = episode revenue × episodes per month
Worked example
Using the starting values in the calculator above:
| Input | Value |
|---|---|
| Downloads per episode (first 30 days) | 5,000 |
| Pre-roll CPM | $18.00 |
| Pre-roll slots | 1 |
| Mid-roll CPM | $25.00 |
| Mid-roll slots | 1 |
| Post-roll CPM | $10.00 |
| Post-roll slots | 0 |
| Episodes per month | 4 |
| Result | Value |
|---|---|
| Revenue per episode | $215 |
| Revenue per month | $860 |
| Revenue per year | $10,320 |
| Mid-roll per episode | $125 |
| Pre-roll per episode | $90.00 |
| Post-roll per episode | $0.00 |
How to read the result
Host-read ads in niche shows often command higher CPMs than programmatic insertion, because the host’s endorsement carries trust.
Use downloads in the first 30 days for pricing, because that is how most advertisers and networks compare shows.
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Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
CPMs for host-read ads are commonly quoted in the range of about 15 to 30 dollars for mid-roll, with pre-roll and post-roll lower. Niche business audiences can earn more.
Many networks look for at least a few thousand downloads per episode, but direct sponsors in a narrow niche may work with smaller shows.
Pre-roll plays before the content and post-roll after it. Mid-roll plays during the episode, when the audience is most engaged.
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