Calculators
App Store Revenue Calculator
Estimate app revenue from downloads, paid conversion, subscription price and ads, after app store commission.
- Runs in your browser
- Nothing uploaded
The tool
Enter your numbers below. Results update as you type, and nothing leaves your browser.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Building an app business case
- Comparing subscription and ad-supported models
- Estimating the effect of store commission
- Setting download targets
About this tool
What the App Store Revenue Calculator does
Mobile apps usually earn from in-app subscriptions or purchases plus advertising. Apple and Google keep a commission on digital purchases, commonly 15% for small developers and subscriptions after the first year, and 30% otherwise. This calculator nets that out.
Formula
- Paying subscribers = existing + downloads × paid conversion
- Subscription revenue = subscribers × price
- Net = subscription revenue × (1 − commission) + daily users × ad revenue per user × 30
Worked example
Using the starting values in the calculator above:
| Input | Value |
|---|---|
| Downloads per month | 50,000 |
| Paid conversion | 3% |
| Monthly subscription price | $9.99 |
| Existing paying subscribers | 2,000 |
| Store commission | 15% |
| Daily active users (ad supported) | 10,000 |
| Ad revenue per daily user | $0.02 |
| Result | Value |
|---|---|
| Net monthly revenue | $35,720 |
| Net annual revenue | $428,643 |
| Gross subscription revenue | $34,965 |
| Store commission | $5,245 |
| Ad revenue | $6,000 |
| Paying subscribers this month | 3,500 |
How to read the result
Free trials, introductory pricing and annual plans all change the effective monthly price; use the average you actually collect.
Store commission applies to digital goods sold in the app. Physical goods and some reader apps follow different rules, so check the current store guidelines.
Store commission rules differ by programme and country. Confirm current terms with Apple and Google.
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Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
Typically 30% of digital purchases, reduced to 15% for qualifying small developers and for subscriptions after the first year. Rules change, so check current terms.
Many freemium apps convert a low single-digit percentage of downloads to paid.
Average revenue per daily active user, commonly used to measure ad-supported apps.
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