Digital Marketing Case Study: One Campaign Engine
Technology · 2025 Sample
Service
PPC and Google Ads Management
Paid search is the fastest way to find out whether your offer converts. Managed badly, it is also the fastest way to waste money.
- From R11,000/mo
- UK, USA & Gulf
- Reply in 1 hour
Clicks are not the objective
Plenty of accounts look healthy on click-through rate and impression share while quietly losing money. The only numbers that matter are cost per acquisition and return on ad spend, and getting those right starts with tracking that actually works.
The first thing we do on any account is verify conversion tracking. It is wrong or incomplete more often than not, and every optimisation decision made on bad data is a guess.
Where budget leaks
Broad match without negatives, brand terms cannibalising organic clicks you already had for free, mobile bids that ignore very different conversion rates, ads pointing at a generic homepage, and Performance Max running unconstrained. We work through each systematically.
Landing pages matter more than bids
You can optimise an account endlessly, but if the page people land on does not match the promise in the ad, conversion rate stays low and you pay more per customer. Dedicated landing pages usually produce a bigger improvement than bid tuning.
Your account, your data
You own the Google Ads account and pay Google directly. We charge a management fee. If we part ways you keep the account, the history and the learning — which is not how every agency operates.
What you get
- Account audit and wasted spend analysis
- Conversion tracking verification and repair
- Keyword research and intent grouping
- Campaign restructure
- Ad copy writing and testing
- Negative keyword management
- Shopping feed optimisation
- Performance Max configuration and exclusions
- Landing page design and A/B testing
- Audience and remarketing setup
- Bid strategy management
- Monthly reporting and review call
Why it matters
What PPC and Google Ads Management actually changes for your business
Tracking verified first
We confirm conversion data is accurate before touching bids, because everything else depends on it.
Wasted spend removed
Negative keyword work, search term auditing and match type discipline stop budget going to irrelevant clicks.
Landing pages built to match
Dedicated pages aligned to ad intent, which typically moves cost per acquisition more than bid changes.
Performance Max kept honest
Asset groups, audience signals and exclusions configured so it does not just harvest your brand traffic.
You own the account
Your Google Ads account, your billing, your data and your history — always.
Reporting on what matters
Cost per acquisition and return on ad spend, not impressions and click-through rate.
How it works
From first call to measurable result
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01
Audit
Existing account reviewed for wasted spend, tracking gaps and structural problems, with findings quantified in money.
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02
Tracking
Conversion actions verified or rebuilt, including offline conversions where the sale completes off-site.
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03
Restructure
Campaigns organised by intent and margin so budget control is genuinely possible.
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04
Creative
Ad copy written per intent group, with landing pages built to match rather than a generic homepage.
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05
Optimise
Weekly search term review, negative keyword work, bid adjustments and creative testing.
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06
Report
Monthly numbers on cost per acquisition and return on ad spend, with a call to discuss what changes next.
Proof
This service, in the wild
Recent projects where this work made a measurable difference.
Questions
PPC and Google Ads Management — your questions answered
Costs, timelines and what happens after we hand over.
Still not sure?
Ask us anything on a free 30-minute call. No pitch, no obligation.
Enough to gather meaningful data — generally at least £1,000 a month for search in a competitive sector. Below that, optimisation is guesswork because conversion volume is too low to learn from.
A flat monthly management fee based on account complexity, not a percentage of spend. Percentage models create an incentive to spend more, which we would rather avoid.
You get traffic immediately and usable data within two weeks. Meaningful optimisation takes four to eight weeks as conversion data accumulates. Accounts generally improve for the first three months.
Often yes, but with proper constraints. Left unconfigured it tends to absorb brand searches you would have won anyway and report them as wins. Audience signals, asset quality and exclusions determine whether it genuinely adds value.
Microsoft Ads is frequently cheaper and worth testing for B2B. Meta suits different objectives — demand generation rather than capture. We advise based on where your customers actually are.
Yes, entirely. It is your account, your billing and your data, including all the historical learning.
We deliver PPC and Google Ads Management across these markets
Remote-first, with timezone-matched calls and local market research built into every engagement.