Calculators
Graphic Design Pricing Calculator
Price a graphic design project from concepts, revision rounds, deliverables, hourly rate and usage rights.
- Runs in your browser
- Nothing uploaded
The tool
Enter your numbers below. Results update as you type, and nothing leaves your browser.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Quoting logos and brand identities
- Pricing brochures and social graphics
- Setting revision policies
- Comparing design agency quotes
About this tool
What the Graphic Design Pricing Calculator does
Design pricing reflects the creative time (research, concepts and refinement), the number of revision rounds, production of final files across formats, and how widely the client will use the work. Broader usage and exclusivity justify a higher fee.
It also works as a graphic design project pricing calculator or a logo design pricing calculator.
Formula
- Hours = research + concepts × hours each + revisions × hours each + deliverables × hours each
- Price = hours × rate × (1 + usage uplift)
Worked example
Using the starting values in the calculator above:
| Input | Value |
|---|---|
| Research and briefing hours | 4 |
| Initial concepts | 3 |
| Hours per concept | 5 |
| Revision rounds included | 2 |
| Hours per revision round | 3 |
| Final deliverables and formats | 6 |
| Hours per deliverable | 0.75 |
| Hourly rate | $85.00 |
| Usage and licensing uplift | 25% |
| Result | Value |
|---|---|
| Project price | $3,134 |
| Estimated hours | 29.5 |
| Time-based fee | $2,508 |
| Price of an extra revision round | $255 |
How to read the result
State how many concepts and revision rounds are included, and price extra rounds in advance.
For logos and brand identities, transferring full ownership and exclusive rights is worth more than the hours suggest.
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Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
It depends on research, concepts, revisions and usage; small-business logos and full brand identities differ widely.
Yes, a defined number, with extra rounds charged separately.
An additional charge reflecting how broadly and exclusively the client will use the design.
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