Digital Marketing Case Study: One Campaign Engine
Technology · 2025 Sample
Service
Digital Marketing Services
Channels work better together than apart. We run them as one programme with one set of numbers, rather than five disconnected efforts.
- From A$2,250/mo
- UK, USA & Gulf
- Reply in 1 hour
The problem with channel silos
Most businesses end up with an SEO agency, a paid media freelancer and someone doing social, none of whom talk to each other. Budget gets spent twice on the same audience, messaging drifts apart, and nobody can say which activity actually produced the revenue.
We run the channels as a single programme with shared messaging, shared data and one honest view of what is working.
Strategy grounded in your numbers
We start with your economics — what a customer is worth, what you can afford to pay to acquire one, which services carry margin. That determines where the budget goes. Without those numbers, channel decisions are guesswork.
Channels that reinforce each other
Paid search covers the gap while organic builds. Content feeds both organic visibility and social. Email converts the audience the other channels attracted. Run together, each one makes the others cheaper.
Measured properly
Conversion tracking, call tracking and attribution set up so you can see which channels generate enquiries that actually close — not just which generate the most clicks.
What you get
- Growth audit across all current channels
- Audience and competitor research
- Integrated channel strategy and budget allocation
- SEO programme
- Paid search and paid social management
- Content calendar and production
- Email marketing and automation
- Social media management
- Landing page design and testing
- Conversion and call tracking setup
- Monthly reporting dashboard
- Quarterly strategy review
Why it matters
What Digital Marketing Services actually changes for your business
One strategy, not five
Shared messaging and shared data across every channel, so effort compounds instead of overlapping.
Budget follows evidence
Spend allocated by measured return and adjusted monthly, not fixed at the start of the year.
Lower cost per acquisition
Channels that reinforce each other reduce what you pay for each customer over time.
Attribution you can trust
Tracking configured so you know which activity produces enquiries that close.
One accountable team
A single point of contact across everything, rather than three suppliers pointing at each other.
No lock-in
Rolling monthly with 30 days notice. We keep the work by producing results.
How it works
From first call to measurable result
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01
Audit
Every current channel reviewed for performance and waste, with your unit economics established up front.
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02
Strategy
Channel mix and budget allocation built around where your audience actually is and what you can afford to pay per customer.
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03
Tracking
Analytics, conversion goals and call tracking configured before spending, so results are attributable from day one.
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04
Execute
Campaigns, content and optimisation delivered against an agreed monthly scope.
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05
Report
Monthly dashboard covering spend, leads, cost per acquisition and revenue by channel.
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06
Review
Quarterly strategy sessions to reallocate budget toward whatever the data shows is working.
Proof
This service, in the wild
Recent projects where this work made a measurable difference.
Questions
Digital Marketing Services — your questions answered
Costs, timelines and what happens after we hand over.
Still not sure?
Ask us anything on a free 30-minute call. No pitch, no obligation.
Retainers start at £1,200 a month for management, plus ad spend where relevant. Below roughly £2,000 a month total it is usually better to focus on one or two channels properly than to spread thin.
It depends on your sales cycle and urgency. If you need leads now, paid search. If you are building for the medium term, SEO and content. Most clients run paid while organic matures.
Paid channels produce data within days and meaningful optimisation within a month. SEO and content take three to six months. We set expectations per channel rather than giving one blended answer.
You pay the platforms directly with your own accounts, so you retain ownership and full visibility. We charge a management fee only.
We say so and reallocate the budget. Continuing to bill for something that is not producing is how agencies lose clients, and we would rather move the money.
We deliver Digital Marketing Services across these markets
Remote-first, with timezone-matched calls and local market research built into every engagement.