SEO Tools
Schema Markup Generator
Structured data that describes what is actually on the page, which is the only kind worth adding.
- Runs in your browser
- Nothing uploaded
The tool
Pick a type and fill in what applies. The JSON-LD builds as you go.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Adding Organization markup to a home page
- Marking up an FAQ section that is genuinely on the page
- Describing a product with its price
- Adding LocalBusiness details for a location page
- Producing markup a developer can paste without rewriting
About this tool
Only describe what is on the page
This is the rule that matters more than any formatting detail. FAQ markup for questions a visitor cannot see, review markup for reviews that are not displayed, or product markup on a page with no product, are all grounds for a manual action. Search engines check, and the penalty is the loss of rich results across the site rather than just that page.
Why JSON-LD
Structured data can be expressed three ways: microdata woven into the HTML, RDFa, or JSON-LD in a script tag. JSON-LD is the one search engines recommend, and it is far easier to maintain because it sits in one block instead of being scattered through the markup where a template change can quietly break it.
Where to put it
Anywhere in the head or the body. It is a script tag of type application/ld+json and is not executed, so placement is a matter of taste. One block per entity, and if a page has several, either use several blocks or an array.
Check it before you trust it
Valid JSON is not the same as valid structured data. Run the output through Google Rich Results Test and the Schema.org validator, which will tell you about required properties this tool does not ask for, and about eligibility for the rich result you are aiming at.
Need this handled across a whole website? See our Technical SEO Services page.
More tools and services
- Meta Length Checker for Titles and Descriptions
- Keyword Density Checker
- Robots.txt Generator
- Meta Tag Generator
- Hreflang Tag Generator
If you would rather someone did this properly for you, we offer Web Design Services and Website Development, SEO Services: Search Engine Optimization, AI Automation Agency.
Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
It makes you eligible. Search engines decide whether to show them, and correct markup is a requirement rather than a guarantee.
No. Structured data describing content a visitor cannot see is grounds for a manual action, which costs rich results across the whole site.
Head or body, either is fine. It is not executed, so placement does not matter.
Yes. Use Google Rich Results Test and the Schema.org validator; valid JSON is not the same as valid structured data.
No, the common ones. Schema.org has hundreds of types and most pages need one of these six.
Free strategy session
Let’s build something worth finding.
Tell us where you want the business to be in twelve months. We will come back with a costed plan, a realistic timeline, and the numbers we expect to move — no obligation, no jargon.
- 30-minute call, no pitch deck
- Fixed-price proposal in 48 hours
- You own everything we build
Talk to a developer
Not a sales team
- Response time
- Within 1 business hour
- Where we work
- UK, USA & the Gulf
- Contracts
- No lock-in, monthly rolling
- Working since
- 2023