Corporate Website Redesign Case Study
Manufacturing · 2025 Sample
Service
If search engines cannot crawl, render and index your pages efficiently, nothing else you do in SEO will work properly.
Technical SEO issues are invisible from the front end. A site can look perfect and still be haemorrhaging visibility because of duplicate URLs, a misconfigured canonical, JavaScript that search engines never render, or a crawl budget being burnt on faceted-navigation parameters.
We crawl the site the way a search engine does, compare it against what is actually indexed, and find the gap.
Crawlability and robots directives, indexation and canonicalisation, site architecture and click depth, internal linking, redirect chains, Core Web Vitals, mobile usability, JavaScript rendering, structured data validity, international targeting where relevant, and log-file analysis on larger sites.
A 200-item audit nobody acts on is worthless. You get findings ranked by impact against effort, with the handful of things that genuinely move the needle at the top and clear implementation notes for your developers — or ours.
We work on field data from real users, not just lab scores. Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift each have different causes and different fixes, and we identify which one is actually failing for you.
Why it matters
Indexation, canonical and rendering problems that never show up in the browser but quietly cap your visibility.
Findings ranked by what they will actually change, so limited developer time goes to the right place.
Each issue explained with the specific fix, not a screenshot from a crawling tool.
Core Web Vitals diagnosed from field data, so you fix what users actually experience.
Schema implemented and tested so it is eligible for rich results rather than silently erroring.
Redirect mapping and pre-launch checks so a replatform does not lose the rankings you already have.
How it works
We crawl the site as a search engine does, with and without JavaScript, to see what is genuinely reachable and renderable.
Crawl data checked against Search Console and the live index to find pages that should rank but are not indexed.
Root causes identified rather than symptoms — one canonical misconfiguration often explains dozens of reported issues.
Findings scored on impact against implementation effort, so the shortlist at the top is genuinely worth doing.
We make the fixes ourselves or brief your developers with specific, testable instructions.
Re-crawl and monitor indexation to confirm each fix actually took effect.
Proof
Recent projects where this work made a measurable difference.
Manufacturing · 2025 Sample
Professional Services · 2025 Sample
Industry playbooks
Ecommerce GEO
Product data, structured data and multilingual Shopify builds in English, Arabic and Spanish, so AI assistants and search engines describe your products accurately.
United Kingdom · United Arab Emirates · Saudi Arabia · Spain
Questions
Costs, timelines and what happens after we hand over.
Still not sure?
Ask us anything on a free 30-minute call. No pitch, no obligation.
Tools generate lists; they do not diagnose. Most of a tool's output is noise, and the genuinely damaging issues often need someone to interpret rendering behaviour and index data together. You are paying for the diagnosis and the prioritisation.
A full audit annually, or before and after any significant change — a replatform, redesign, or major content restructure. Ongoing monitoring catches things in between.
Both. Most clients have us implement the fixes; some pass the report to an in-house team, which is why every finding includes specific implementation notes.
Not inherently, but JavaScript sites need careful handling around rendering and indexation. We specifically test what search engines see after rendering, which is often not what you expect.
Technical SEO removes the barriers holding you back. If your content is not competitive, fixing the technical layer lets it compete on its merits — which sometimes reveals that content is the real problem.
Remote-first, with timezone-matched calls and local market research built into every engagement.
Free strategy session
Tell us where you want the business to be in twelve months. We will come back with a costed plan, a realistic timeline, and the numbers we expect to move — no obligation, no jargon.
Talk to a developer
Not a sales team