Digital Marketing Case Study: One Campaign Engine
Technology · 2025 Sample
Case study
Shopify Store Case Study: A Growth Rebuild
Plenty of traffic, plenty of add-to-carts, and far too few completed orders.
- Fashion & Retail
- 2025
Sample content. This is an illustrative example supplied with the theme, not a real client project. The figures shown are not actual results.
Results
- +58%
- Checkout completion rate
- -34%
- Cart abandonment
- +41%
- Repeat purchase rate within six months
- 22%
- Of revenue attributed to email flows
The challenge
The store was attracting reasonable traffic but converting poorly. Analysis put the drop-off at two points: a product page that answered no sizing questions, and a checkout that revealed delivery costs only at the final step.
What we did
We rebuilt the product page around sizing confidence — detailed guides, model measurements, and reviews filtered by fit. Delivery costs moved to the product page. We cut checkout to a single page with guest checkout and wallet payments, then built abandoned-cart and post-purchase email flows.
Finding the actual leak
The client assumed the problem was traffic quality. Session recordings and funnel analysis said otherwise — people were interested and getting most of the way through, then stopping at two specific, fixable points.
Sizing confidence
Returns and abandonment in fashion are frequently the same problem wearing different clothes: uncertainty about fit. Detailed sizing guidance, model measurements and fit-filtered reviews addressed the hesitation directly.
No surprises at checkout
Unexpected delivery cost is consistently among the top reasons for cart abandonment. Moving that information to the product page lost a few add-to-carts and gained considerably more completed orders.
More work
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