SEO Case Study: Building Search Authority
Professional Services · 2025 Sample
Case study
Corporate Website Redesign Case Study
An engineering company with forty years of credibility and a website that undermined it.
- Manufacturing
- 2025
Sample content. This is an illustrative example supplied with the theme, not a real client project. The figures shown are not actual results.
Results
- 62%
- Reduction in page load time
- 3.4x
- Increase in enquiry form submissions
- +180%
- Organic sessions within nine months
- 94
- Mobile Core Web Vitals score at launch
The challenge
The existing site was eight years old, took over six seconds to load on mobile, and had no clear path to an enquiry. Prospects were finding the company through referrals, then losing confidence when they looked it up. Sales staff had stopped sending people to the website entirely.
What we did
We restructured the site around the three product lines that carried the most margin, rebuilt it as a fast custom WordPress theme, and made technical specifications easy to find rather than buried in PDFs. Each product line got its own landing page with schema markup and a clear enquiry route.
Starting with the sales team
Before touching design we sat with the sales team, because they knew exactly which questions prospects asked and which the website failed to answer. That conversation shaped the entire information architecture.
Specifications out of PDFs
Technical specifications had been locked inside downloadable PDFs — invisible to search engines and awkward on mobile. Moving them into structured HTML tables made them indexable and readable, and they became a meaningful source of organic traffic in their own right.
Performance as a design constraint
The old site loaded a purchased theme, four sliders and a page builder. The rebuild used a custom theme with no builder, which is the single largest reason load time fell by nearly two-thirds.
More work
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