Corporate Website Redesign Case Study
Manufacturing · 2025 Sample
Service
Rankings only matter if they bring people who buy. We work backwards from revenue to decide which terms are worth chasing.
It is easy to grow sessions with terms nobody buys from. We start with your commercial reality — which services carry margin, which enquiries close, what a customer is worth — and prioritise keywords against that.
That normally means chasing fewer, more specific terms with clear buying intent, rather than one high-volume head term that would take two years and never convert as well.
SEO splits into technical (can search engines crawl, render and index your site properly), on-page (does each page answer its query better than the alternatives), and off-page (does anyone credible reference you). Neglect one and the other two underperform.
A growing share of searches now end in a generated answer rather than a click. Being cited in those answers depends on clear structure, correct schema and content written so a machine can extract a definitive statement from it. We build that in as standard — see our guide to generative engine optimisation.
Monthly reporting against the baseline we recorded on day one: rankings for the terms that matter, organic sessions, conversions and what we did. When something has not worked we say so and explain what changes next.
Still weighing up your options? Read our guide first: SEO Company.
Why it matters
We target terms with buying intent and realistic difficulty, rather than whatever has the biggest search volume.
No amount of content fixes a site search engines struggle to crawl or render.
Pages written to satisfy the query completely, which is what both search engines and AI assistants reward.
Digital PR and genuine editorial placements. No link farms, no private blog networks, nothing that risks a penalty.
Structured data and quotable content so you get surfaced in AI Overviews and assistant responses.
Baseline metrics, what moved, what did not, and what we are changing because of it.
How it works
Technical crawl, current rankings, backlink profile and competitor position — recorded so progress is measurable rather than asserted.
Terms grouped by intent and mapped to pages, with honest difficulty estimates and realistic timelines.
Crawlability, indexation, speed and structured data sorted before we invest in content.
New pages and rewrites targeting mapped terms, written to genuinely answer the query.
Digital PR, expert commentary and genuine editorial placements that earn links rather than buy them.
Monthly reporting against baseline, quarterly strategy reviews, and priorities adjusted on evidence.
Proof
Recent projects where this work made a measurable difference.
Manufacturing · 2025 Sample
Fashion & Retail · 2025 Sample
Professional Services · 2025 Sample
Industry playbooks
Ecommerce GEO
Product data, structured data and multilingual Shopify builds in English, Arabic and Spanish, so AI assistants and search engines describe your products accurately.
United Kingdom · United Arab Emirates · Saudi Arabia · Spain
Questions
Costs, timelines and what happens after we hand over.
Still not sure?
Ask us anything on a free 30-minute call. No pitch, no obligation.
Technical fixes can move things within weeks. Meaningful ranking and traffic change usually takes three to six months, and competitive terms take longer. Anyone promising page one in thirty days is guessing.
No, and nobody credible does — no agency controls Google's index. What we guarantee is an agreed scope of work each month, transparent reporting against baseline, and no lock-in if it is not working.
Cheap packages usually mean automated reports, spun content and low-quality links that eventually cause harm. We do fewer things properly and show you the working.
They serve different jobs. Ads stop the moment you stop paying; SEO compounds but takes time. Most businesses do best running both, with paid covering the gap while organic builds.
Yes, that is most of our SEO work. We start with an audit to establish what we are dealing with before committing to a plan.
A monthly report covering rankings for your priority terms, organic sessions, conversions, work completed and next month's plan — plus a call to talk through it if you want one.
Remote-first, with timezone-matched calls and local market research built into every engagement.
Free strategy session
Tell us where you want the business to be in twelve months. We will come back with a costed plan, a realistic timeline, and the numbers we expect to move — no obligation, no jargon.
Talk to a developer
Not a sales team