Shopify Store Case Study: A Growth Rebuild
Fashion & Retail · 2025 Sample
Service
Good UX is invisible — people just find what they need. We research, wireframe and prototype so your interface stops costing you conversions.
Redesigns fail when they are driven by taste rather than evidence. We start with what the data already tells you — where people drop out of the funnel, which pages they leave from, what they search for once they arrive — then design against those specific problems.
Where the data runs out, we go and ask. User interviews, short usability sessions and competitor teardowns fill in the “why” behind the numbers.
Structure gets settled in greyscale. It is far cheaper to move a block in a wireframe than to rebuild a finished page, and working this way keeps early conversations focused on hierarchy and clarity rather than colour preferences.
Before development starts you get an interactive prototype to click through on your own phone. Stakeholders can react to something real, and the developers receive a spec with no ambiguity in it.
We deliver a component library with defined states, spacing rules and accessibility notes. Your site stays visually coherent as it grows, instead of drifting every time a new page is added.
Why it matters
We find the specific steps where people abandon, and redesign those first rather than restyling everything.
Clickable prototypes end circular debates. Stakeholders react to something concrete instead of describing what they imagine.
Ambiguity is resolved in design, where changes cost minutes. Developers build once instead of three times.
A documented component system means page fifty looks like page one.
Contrast, focus order and touch-target sizing are decided at design stage, not patched later.
Findings, recordings and rationale are documented, so the design is defensible to anyone who asks.
How it works
Interviews, analytics review and competitor analysis to establish where the current experience actually breaks down.
Personas, journey maps and a prioritised list of problems worth solving, agreed with you before design starts.
Greyscale layouts that settle structure and hierarchy without the distraction of visual styling.
An interactive version you can click through on real devices and put in front of real users.
High-fidelity screens, a documented component system and accessibility annotations.
A round of usability testing, then refinements based on what we observe rather than what we assumed.
Proof
Recent projects where this work made a measurable difference.
Fashion & Retail · 2025 Sample
Field Services · 2024 Sample
Questions
Costs, timelines and what happens after we hand over.
Still not sure?
Ask us anything on a free 30-minute call. No pitch, no obligation.
UX is how the thing works — structure, flow, and whether people can complete their task. UI is how it looks and responds. A beautiful interface over a broken flow still loses you customers, so we treat them as one job.
Usually yes, and it rarely takes long. Teams know their customers well but tend to be blind to the specific friction their own product creates, because they never encounter it as a newcomer.
Absolutely. We work within established brand guidelines regularly, and will flag anything in them that causes accessibility or usability problems.
Yes. You get the full editable source files, the component library and the documentation. They are yours.
Yes. Plenty of clients take our designs to an in-house team. The handoff pack is written to be built by someone who was not in the room.
Remote-first, with timezone-matched calls and local market research built into every engagement.
Free strategy session
Tell us where you want the business to be in twelve months. We will come back with a costed plan, a realistic timeline, and the numbers we expect to move — no obligation, no jargon.
Talk to a developer
Not a sales team