Calculators
Image Licensing Fee Calculator
Price a photo, illustration or video licence from a base creative fee adjusted for media use, duration, territory and exclusivity.
- Runs in your browser
- Nothing uploaded
The tool
Enter your numbers below. Results update as you type, and nothing leaves your browser.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Quoting photo and illustration licences
- Pricing commercial video usage
- Renewing expired licences
- Explaining licence pricing to clients
About this tool
What the Image Licensing Fee Calculator does
Licensing fees reflect how widely a client will use creative work. A base fee is adjusted up for broader media (advertising pays more than editorial), longer terms, larger territories and exclusivity. This framework applies multipliers you can edit to keep quotes consistent.
It also works as a licensing usage fee calculator or a photo licensing calculator.
Formula
- Fee per asset = base fee × usage × duration × territory × (1 + exclusivity premium)
- Additional assets at a volume discount
Worked example
Using the starting values in the calculator above:
| Input | Value |
|---|---|
| Base creative fee | $800 |
| Usage | Commercial web and social |
| Duration | 1 year |
| Territory | Local or regional |
| Exclusive licence | No |
| Exclusivity premium | 50% |
| Number of images or clips | 3 |
| Discount per additional asset | 20% |
| Result | Value |
|---|---|
| Licence fee for all assets | $3,120 |
| Fee for the first asset | $1,200 |
| Overall usage multiplier | 1.50x |
How to read the result
Write the licence terms precisely: media, placements, duration, territory and exclusivity. Vague licences lead to unpaid extra use.
Industry pricing guides and stock agency rates help calibrate the base fee for your market.
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Browse every calculator in Creative and Media Calculators, or talk to us about branding and portfolio websites for creatives.
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If you would rather someone did this properly for you, we offer Web Design Services and Website Development, SEO Services: Search Engine Optimization, AI Automation Agency.
Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
By usage, duration, territory and exclusivity, usually starting from a base creative fee.
Commercial use creates more value for the client and has wider reach.
The creator agrees not to license the work to others for the same use during the term.
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