Calculators
Dental Marketing ROI Calculator
Calculate the return on dental marketing from spend, leads, booking and show rates, and the value of new patients.
- Runs in your browser
- Nothing uploaded
The tool
Enter your numbers below. Results update as you type, and nothing leaves your browser.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Evaluating Google Ads and local SEO
- Setting marketing budgets
- Comparing marketing agencies
- Front desk training
About this tool
What the Dental Marketing ROI Calculator does
Dental marketing generates calls and online bookings; some become appointments and some of those become patients. Following leads through to patients and multiplying by patient value shows the real return, which is usually measured over the first year and over the patient’s lifetime.
Formula
- New patients = leads × booking rate × show rate
- Cost per new patient = spend ÷ new patients
- ROI = (patients × production × margin − spend) ÷ spend
Worked example
Using the starting values in the calculator above:
| Input | Value |
|---|---|
| Monthly marketing spend | $4,000 |
| Leads (calls and online requests) | 90 |
| Leads booked | 55% |
| Booked patients who attend | 85% |
| First-year production per new patient | $1,200 |
| Lifetime production per new patient | $5,100 |
| Practice margin | 35% |
| Result | Value |
|---|---|
| New patients per month | 42.1 |
| Cost per new patient | $95.07 |
| First-year ROI (profit) | 341.8% |
| Lifetime ROI (profit) | 1,777.6% |
| Cost per lead | $44.44 |
How to read the result
Phone handling often has more effect on ROI than ad spend: track how many calls are answered and booked.
Attribute patients to sources with call tracking and a “how did you hear about us” question at check-in.
Related calculators
- Dental Associate Compensation Calculator: Calculate a dental associate’s pay on a percentage of production or collections, with lab fee deduction and a daily minimum guarantee.
- Dental Practice Valuation Calculator: Estimate a dental practice’s value with a collections multiple and an adjusted EBITDA multiple, and check the loan payment the cash flow supports.
- Dental Production per Hour Calculator: Calculate dentist production per hour, collections per hour and chair utilisation from monthly production, hours and collections.
- Treatment Plan Value Calculator: Calculate a treatment plan’s total fee, insurance payment, patient portion and monthly financing payment.
Browse every calculator in Dental Practice Calculators, or talk to us about dental practice websites and marketing.
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If you would rather someone did this properly for you, we offer Web Design Services and Website Development, SEO Services: Search Engine Optimization, AI Automation Agency.
Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
Many practices spend a few percent of collections, more during growth phases.
It depends on patient value and market; compare with your own patient lifetime value.
Most of a patient's value comes after the first visit.
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- 30-minute call, no pitch deck
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- UK, USA & the Gulf
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- Working since
- 2023