Local SEO
Google Review Link Generator
Build the link that opens Google's review form for a business, with a QR code for counters, receipts and email footers.
- Runs in your browser
- Nothing uploaded
The tool
Paste one Place ID per line, optionally with a name in front. Links are built in your browser.
Loading the tool…
Everything you enter is processed by JavaScript in your own browser. Nothing is uploaded to us or to anyone else, which you can confirm in your browser network tab.
What this tool checks
- That each Place ID has a valid format
- Place IDs inside Google Maps links, from the place_id, query_place_id and placeid parameters
- Links that only carry a CID or feature ID, which cannot be converted without the API
- Duplicate Place IDs in the same list
- Optionally, that Google recognises the ID, showing the business name and address it returns
How to read the results
- "Verified" means Google returned a business for that ID just now, and shows you its name and address to compare.
- "Format valid, not verified" means the ID looks right but nobody has asked Google about it. Check the name before printing.
- Rows listed under problems could not be turned into a link. The message says why.
- Open each link once on a phone signed in to Google to see the review form before you distribute it.
About this tool
What a review link does
A review link opens Google’s review form for one business directly, instead of asking customers to search for the business, find the right listing and look for the button. Fewer steps mean more of the people who meant to leave a review actually do. The link has a simple form:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_IDThe part that identifies the business is the Place ID, a text identifier Google uses for places in Maps and the Places API. This tool builds the link from that ID, checks the ID looks valid and, if the site has a Places API key, asks Google to confirm which business it belongs to.
The most reliable source is your own profile
If you manage the business, the simplest option is the link Google gives you. In Google Business Profile, look for the option to ask for reviews or share a review form. That link is generated for your profile, so there is no doubt it points at the right place. This tool is most useful when you have Place IDs already, need links for many locations at once, or want QR codes and a printable sheet.
How to find a Place ID
Google’s Place ID documentation includes a finder: search for the business on its map and the ID is shown. If you use the Places API, every result includes the ID. Some Google Maps share links also contain it in a place_id, query_place_id or placeid parameter; paste those links straight into the box and the ID is extracted.
Many Maps links do not contain a Place ID at all. Links with a cid parameter, or with a code like !1s0x89c25a…:0x1b2c… in the path, use other internal identifiers. They cannot be turned into a Place ID without looking the business up through the API, so the tool reports them as problems rather than guessing.
Verified or not
A Place ID is a long string of letters, numbers, dashes and underscores. The format check catches copying mistakes, but a well-formed ID can still belong to another business. When verification is available, the tool asks Google for that ID and shows the name and address it returns, so you can compare them with what you expected. A row is only marked Verified when Google has answered. Without verification the row says “Format valid, not verified”, never “confirmed”.
Using the links well
- Test each link on a phone before printing it. You should see the review form for the right business.
- Use the QR code on receipts, table cards, packaging and invoices, and the text link in emails and messages.
- Ask everyone, not only customers you expect to be happy. Google’s policies prohibit review gating, offering incentives and posting reviews on someone’s behalf.
- Reply to reviews, positive and negative. It shows prospective customers that someone is listening.
What happens to your data
Parsing, link building, QR codes and exports all run in your browser. If you press Verify, that one Place ID is sent from our server to Google with the site’s API key, and the answer is shown to you. Nothing is stored.
Limits and honest caveats
- Verification is only available when the site owner has configured a Google Places API key. Without it, only the format is checked.
- A valid format does not prove the ID belongs to the business you intend. Compare the verified name and address.
- Place IDs can change when Google updates its data. Google recommends refreshing stored IDs that are more than a year old.
- People must be signed in to a Google account to leave a review.
- Asking for reviews is fine, but Google's policies forbid offering incentives for them or filtering who gets asked.
Google Places API (New), Place Details — Only used when you press Verify: the Place ID is sent from our server to Google, which returns the name, address and Maps link. Billed to the site owner by Google per request.
What people use it for
- Printing a QR code for a shop counter or table card
- Adding a review link to email signatures and invoices
- Creating links for every branch of a multi-location business at once
- Checking that an agency was given the right Place ID for a client
- Preparing a printable sheet of links for staff
Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
Use the Place ID finder in Google's Places API documentation, or the Places API itself. If you own the business, the review link in Google Business Profile already contains the right place.
Many Maps links identify a place with a CID or a feature code rather than a Place ID. Those cannot be converted without looking the place up through the API, so search for the business in the Place ID finder instead.
The ID looks correct, but Google has not been asked whether it exists or which business it belongs to. Check the link opens the right review form before sharing it.
Yes. Google only accepts reviews from people signed in to a Google account.
No. Google's policies forbid incentives for reviews and selectively asking only happy customers.
Documentation last reviewed: by the Best Web Developer engineering team.
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Let’s build something worth finding.
Tell us where you want the business to be in twelve months. We will come back with a costed plan, a realistic timeline, and the numbers we expect to move — no obligation, no jargon.
- 30-minute call, no pitch deck
- Fixed-price proposal in 48 hours
- You own everything we build
Talk to a developer
Not a sales team
- Response time
- Within 1 business hour
- Where we work
- UK, USA & the Gulf
- Contracts
- No lock-in, monthly rolling
- Working since
- 2023