Calculators
Influencer Pricing Calculator
Estimate a fair influencer fee from followers, engagement rate, deliverables and usage rights.
- Runs in your browser
- Nothing uploaded
The tool
Enter your numbers below. Results update as you type, and nothing leaves your browser.
Everything you enter stays on your own machine. Nothing is sent to us or to anyone else, which you can confirm in your browser network tab.
What people use it for
- Preparing a creator rate card
- Checking whether a quoted influencer fee is reasonable
- Budgeting an influencer campaign across several creators
- Pricing content usage rights
About this tool
What the Influencer Pricing Calculator does
Influencer rates usually start from audience size and are then adjusted for how engaged that audience is. This calculator applies a rate per thousand followers, scales it by engagement against a benchmark, and adds usage rights and package size so brands and creators can agree a defensible fee.
Formula
- Engagement multiplier = engagement rate ÷ benchmark (capped between 0.5 and 2.5)
- Fee per post = followers ÷ 1,000 × base rate × multiplier
- Package fee = fee per post × deliverables × (1 + usage uplift)
Worked example
Using the starting values in the calculator above:
| Input | Value |
|---|---|
| Followers | 50,000 |
| Engagement rate | 3% |
| Base rate per 1,000 followers | $10.00 |
| Benchmark engagement rate | 2% |
| Deliverables in the package | 3 |
| Usage rights uplift | 30% |
| Result | Value |
|---|---|
| Fee per post | $750 |
| Package fee with usage | $2,925 |
| Engagement multiplier | 1.50x |
| Expected engagements per post | 1,500 |
| Cost per engagement | $0.50 |
How to read the result
Cost per engagement is the fairest comparison between creators of different sizes. Smaller creators often deliver cheaper engagement than large accounts.
Video formats, exclusivity, whitelisting and tight deadlines usually justify higher rates than a single feed post.
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Questions
Questions about this tool
The things clients actually want to know — costs, timelines, ownership and what happens after launch.
A common starting point is around 10 dollars per 1,000 followers for a feed post, adjusted up for strong engagement, video, exclusivity and usage rights.
Add likes, comments, saves and shares for a post and divide by followers, then multiply by 100.
Permission for the brand to reuse the creator's content in its own channels or paid ads. It is normally priced as an uplift on the base fee.
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